Black Friday is coming up soon and continues to be the busiest day all year for shopping. As a business owner or manager, that means that you have to get ready for the big day. However, it takes more than just snapping your fingers to make sure your facility is ready to go. To that end, here are three things that your business must do in order to prepare for Black Friday.
Get Your Site Ready
Your website is your new front door, and you have to maximize its potential in order to prepare for Black Friday. This means a few things. First, make sure that all contact information and store hours are up to date. Put up information about your sales on the website as well and tie that with all relevant keywords in order to maximize your search engine optimization. Also, take full advantage of social media. Use the relevant pictures, keywords, and information to get your business’s name out there as much as possible.
Make Your Business Ready
First, clean and organize everything. You certainly won’t have a chance to do so during the big day! Have your inventory in easily accessible spots for restocking, and make sure to spread the word on your social media accounts about your best offers. It’s also important to always plan for safety. There are a few safety practices to think about when considering how customers will move through the store. Keep the aisles clear, make sure your fire suppression equipment is in good working order and ensure that your staff and prepared for any sort of emergency.
Make Sure You Have Enough Staff
The last thing your business needs during Black Friday is for an employee to unexpectedly leave, quit, or get sick. You can’t prepare for everything, but there are some things you can do to make sure that you are in the best position possible going into Black Friday. First, make sure you have more staff than you need and have some backups in case there is an unexpected absence. You’ll probably need to hire some temporary seasonal staff to keep up with the influx of customers. Next, make sure that all necessary staff has its schedule open during that time, and make sure to work with staff members to ensure that they take any earned time appropriately.
Black Friday is a great day for businesses — but only if they take the time to plan and prepare accordingly. Take these steps, and you will be well on your way to a successful day of sales.
Let us help you make sure your website looks fabulous before Black Friday arrives. Get in touch with us for a web design quote!