Running a successful business is not always smooth sailing, unfortunately. Providing terrible customer service, low-quality or faulty products, or simply offering a product that does not deliver can all lead to potential PR disasters for businesses, regardless of the size of the business and brand. Knowing how to effectively implement damage control while making a comeback positively for your business is essential when faced with a PR downfall or unexpected disaster.
Connect Openly and Honestly With Your Customers and Fans
There is nothing worse to loyal customers and fans of a brand than a fake presentation or a voice and message that is simply inauthentic. Brandwatch suggests considering how you want to be viewed as a business and as an entrepreneur yourself when creating a PR solution for the incident you are experiencing. Remaining open and honest with customers is essential. Transparency can help with building loyalty and trust necessary to truly operate a successful business, even with a recent PR disaster.
Learn From Other Organizations
As with anything in life, learning from the mistakes of others and the mistakes in history can help to prevent them from happening again. Spend time learning more about how organizations relevant to your own have dealt with past PR disasters or issues that have appeared. Consider the Statute of Limitations on any charges your business may be facing, depending on the PR disaster that you are experiencing. According to WM & T, the Catholic Church has created a Statute of Limitations regarding the clergy sexual abuse scandal, which gives victims better opportunities for justice and will hold clergy members more accountable for their actions. Working with a lawyer is optimal if you have yet to face backlash for your company or a PR disaster for your business in the past.
Curate and Disperse Your Message
An important part of recovering from a PR disaster is deciding what message you want to send to your customers and fans. You’ve disappointed them, so it’s important to take special care in what you say and how you say it. According to Talkwalker, it’s a good idea to appoint a public relations response team to help with formulating a message and viewpoint you intend to share with the world after a recent public relations disaster. Make sure that your message is clear and communicates all the things you want to say tactfully.
Facing and overcoming a PR disaster for your business does not have to feel like the end of the world. With the proper PR response team and a complete understanding of the effects your PR disaster has had on your customers and followers, a good comeback is possible. With the right tools, you can learn how to better spin stories, narratives, and soundbites into your favor as a business owner and successful entrepreneur.