With Facebook’s recent algorithm update, Facebook decided to show less content from brands and businesses in the News Feed. However, there are still a few ways small businesses can compete in the News Feed with this algorithm change.
Share engaging, real content.
The best kind of content on Facebook is the kind that looks natural and feels authentic. Photos and videos of real people, doing real things, in real places drives conversations. So what does that mean? It means the more photos you can send us of your work, the better. If you don’t feel comfortable with your photography capabilities, we can send someone in to take photos for you! These are the types of photos and videos that shoppers want to see, and it’s also what beckons them to react to the post or even buy from you. Now that Facebook is ranking content based on how many reactions and comments it gets, your content needs to be good enough to garner those engagement events. Consider collecting user generated content from your customers by hosting contests and use that content in your big campaigns. We can’t run contests on your page unless you give us the OK and have prizes of some sort—so let us know if you’re interested and we can start brainstorming!
Increase your budget.
There’s no ifs, ands or buts about it. You need to increase your budget so that people who don’t already “Like” your page will see the content you post. Luckily, Facebook’s a moderately inexpensive tool that reaches a wide audience, so increasing your budget doesn’t break the bank and it’s an effective and efficient way to reach new customers.
Focus on your local angle.
Facebook also announced that it would be prioritizing local news and content from publishers. If you have a brick-and-mortar location, this may be an untapped opportunity to try to get involved in local events and promote local news mentions on your Facebook feed to your businesses geographic area. This may help your content get more local engagement, therefore benefiting your overall Page reach and engagement. If you have any local content you’d like us to promote, or events you’ll be attending, please let us know so we can post about it for you!
Have you started seeing a decrease in reach and engagement? Let us know if you’d like to increase your Facebook advertising budget!