Small business owners often force themselves to smile through the stress of the not-so-happy holidays.
So Google Plus is being killed off.
While the “social network” was never that social and not too many joined our circles and the hanging out was still mostly happening at other parties, Google Plus was a core Social Media Marketing strategy for most of our clients as it was a way to have posts show up with your website right in Google’s search engine. The good news is Google has been rolling a new (and, in our opinion, an improved) interface through Google My Business (GMB) that places the posts above even your reviews on your business listing, making your last two or three posts really relevant and visible to anyone looking for or stumbling across your GMB listing.
Over the next couple of months we will be rolling all our clients over to the GMB posts feature and discontinuing any posting on the Google Plus network, even if Google allows businesses to keep utilizing it. The GMB posts capabilities are becoming better and better so that, at this point, Google Plus seems like a waste of the effort necessary. While most of our third party scheduling and monitoring apps do not play ball (yet) with GMB, we forecast this is just a matter of time. Until then, we think that the benefits of maintaining active GMB accounts for our clients is worth our time and effort. You can thank us later.
With Facebook’s recent algorithm update, Facebook decided to show less content from brands and businesses in the News Feed. However, there are still a few ways small businesses can compete in the News Feed with this algorithm change.
SHARE ENGAGING, REAL CONTENT.
The best kind of content on Facebook is the kind that looks natural and feels authentic. Photos and videos of real people, doing real things, in real places drives conversations. So what does that mean? It means the more photos you can send us of your work, the better. If you don’t feel comfortable with your photography capabilities, we can send someone in to take photos for you! These are the types of photos and videos that shoppers want to see, and it’s also what beckons them to react to the post or even buy from you. Now that Facebook is ranking content based on how many reactions and comments it gets, your content needs to be good enough to garner those engagement events. Consider collecting user generated content from your customers by hosting contests and use that content in your big campaigns. We can’t run contests on your page unless you give us the OK and have prizes of some sort—so let us know if you’re interested and we can start brainstorming!
INCREASE YOUR BUDGET.
There’s no ifs, ands or buts about it. You need to increase your budget so that people who don’t already “Like” your page will see the content you post. Luckily, Facebook’s a moderately inexpensive tool that reaches a wide audience, so increasing your budget doesn’t break the bank and it’s an effective and efficient way to reach new customers.
FOCUS ON YOUR LOCAL ANGLE.
Facebook also announced that it would be prioritizing local news and content from publishers. If you have a brick-and-mortar location, this may be an untapped opportunity to try to get involved in local events and promote local news mentions on your Facebook feed to your businesses geographic area. This may help your content get more local engagement, therefore benefiting your overall Page reach and engagement. If you have any local content you’d like us to promote, or events you’ll be attending, please let us know so we can post about it for you!
Have you started seeing a decrease in reach and engagement? Let us know if you’d like to increase your Facebook advertising budget!
Social media and digital advertising trends are crushing the marketing industry these days. The best way to truly test the success of these platforms is to look into the data collected from the sites themselves. The detailed reports have many beneficial uses. Information can then be synthesized into statistics, an effective marketing tool, and as a way to plan future successful marketing campaigns based on the results. These 5 tips can help maximize success from analytics:
1. Plan ahead.
It is crucial to know your company’s calendar so that any events or holidays will not be forgotten when it comes to social media posts. These are the most valuable when looking at potential customer data. If you plan, it’s easier to identify different time periods that are most beneficial to your marketing. This makes it easier to strategize accordingly in the future. It’s all about making a plan.
2. Stay in the loop.
There is always new software and easy to use online programs that can help your company track data and view it in an analytical format. Make sure you are staying up to date with the newest programs and formats so you aren’t spending copious amounts of time on an outdated data measurement.
3.Visual. Visual. Visual.
Especially when explaining to fellow employees or customers, visual data that is appealing to the eye will not only make the data easier to understand, but it will also increase the engagement of the reader. It’s important to remember that the average person doesn’t always know exactly what you are talking about. Visuals are a great way to break information into digestible pieces.
Trial and error can prove to be a very successful method of finding what works for your audience. Using different types of posts or changing keywords occasionally could show you a lot of insight into what your followers like and dislike. Understanding audience trends is an important part of marketing growth. Don’t be afraid to try some different, unique, even edgy things that your audience may find interesting.
5.Understand your data.
Long lists of numerical data and titles can be confusing. It is important to research exactly what the data means for your business, and specifically how that information can benefit your company in the future. The data doesn’t serve its true purpose if you don’t understand how to use it. To optimize improvement, understand what your data is telling you and what you are trying to achieve from knowing this data.
By looking at analytics you can adjust and improve your marketing and optimize success for your business. Remember these five tips when creating and using analytics so you can make the most out of your data! Keep up with our blog while we delve deeper into each of these tips and explain how you can best use them to your advantage.