Marketing Analytics

5 Tips for Successful Marketing Analytics

5 Tips for Successful Marketing Analytics

Social media and digital advertising trends are crushing the marketing industry these days. The best way to truly test the success of these platforms is to look into the data collected from the sites themselves. The detailed reports have many beneficial uses. Information can then be synthesized into statistics, an effective marketing tool, and as a way to plan future successful marketing campaigns based on the results. These 5 tips can help maximize success from analytics:

Plan ahead.

It is crucial to know your company’s calendar so that any events or holidays will not be forgotten when it comes to social media posts. These are the most valuable when looking at potential customer data. If you plan, it’s easier to identify different time periods that are most beneficial to your marketing. This makes it easier to strategize accordingly in the future. It’s all about making a plan.

Stay in the loop.

There is always new software and easy to use online programs that can help your company track data and view it in an analytical format. Make sure you are staying up to date with the newest programs and formats so you aren’t spending copious amounts of time on an outdated data measurement.

Visual. Visual. Visual.

Especially when explaining to fellow employees or customers, visual(vision) data that is appealing to the eye will not only make the data easier to understand, but it will also increase the engagement of the reader. It’s important to remember that the average person doesn’t always know exactly what you are talking about. Visuals are a great way to break information into digestible pieces.


Trial and error can prove to be a very successful method of finding what works for your audience. Using different types of posts or changing keywords occasionally could show you a lot of insight into what your followers like and dislike. Understanding audience trends is an important part of marketing growth. Don’t be afraid to try some different, unique, even edgy things that your audience may find interesting.

Understand your data.

Long lists of numerical data and titles can be confusing. It is important to research exactly what the data means for your business, and specifically how that information can benefit your company in the future. The data doesn’t serve its true purpose if you don’t understand how to use it. To optimize improvement, understand what your data is telling you and what you are trying to achieve from knowing this data.

By looking at analytics you can adjust and improve your marketing and optimize success for your business. Remember these five tips when creating and using analytics so you can make the most out of your data! Keep up with our blog while we delve deeper into each of these tips and explain how you can best use them to your advantage.

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