Let’s look at a hypothetical situation: A customer is searching Google for a business in your industry. Your Facebook comes up, they click on it, but there have been no posts on it in the last year. What do you think their first impression is? They may think that you aren’t in business or wonder why you don’t care enough to keep up with your social media. This could result in lost business, which no company wants.
Studies show that 90 percent of potential customers look online for business. Social media acts as a forum for customer communication and helps to build a relationship with your consumers. Not only does it help with customer relations but it also acts as an inexpensive and efficient method of marketing. It serves to market promotional deals, products and services without spending the big bucks on traditional advertisements.
Use these tips to help improve your social media presence:
- Create accounts on all the major social platforms.
These include Facebook, Twitter, LinkedIn, etc. Studies have shown that 70% of marketers who use Facebook gain new customers. There are 72% of internet users that have social media accounts. These aren’t numbers to ignore. Customers are out there and looking at social media for potential purchases!
- Have a fresh profile picture and cover photo.
Brand yourself. It’s important to make sure the page looks appealing and the user can know what they are looking at. Have your logo or have something appealing and interesting that will draw the consumer in while still making sure they know who’s page they are looking at.
- Post regular updates so customers know that you’re active.
This helps potential buyers to know you’re active and you want them to know what you’re up to. They can see this and know you put effort into your business. It also helps create customer relationships as they can interact with your posts. It’s a really easy way to interact with customers!
- Posts don’t have to stay cookie cutter.
Don’t be afraid to post fun facts, daily trivia, industry news, company news, etc. The more you change it up, the more interested and engaged you can keep customers. These types of updates help keep customers understanding what you’re up to and what your business is all about.
- Don’t be afraid to hire experts to help.
If you don’t have the time or expertise to manage your own social media, don’t be afraid to hire an outside company to do it. There are plenty of people who are well trained out there who can help you convey the messages for you. Be resourceful!