There are so many social media platforms out there and it’s hard to decide which ones are necessary for your company and its growth. Instagram is a free, visual social media platform that helps you form a more personal connection with your current and potential customers. Here are 6 reasons why businesses need to be utilizing Instagram for growth.
1. More and more people are using Instagram daily
Instagram has more than 1 billion users worldwide, making it one of the most popular social networking sites for business promotion (source). These numbers continue to grow, too. With all of those people using the app, there is no limit to the success a business can have!
2. It offers many ways to get creative
Instagram is more creative than any other social site. You want to be posting new, engaging content to attract and draw attention to new followers and customers. Mix it up with videos, contests, Instagram stories and more! The more creative and personal your posts are, the more relatable your business becomes.
3. Hashtags increase your visibility
Instagram allows up to 30 hashtags in each post. By utilizing hashtags relative to your photo and industry, you become more searchable. The more relevant the hashtags, the more discoverable you become.
4. Photo and video advertisements
Boosting and advertising are easier than ever! You can run multiple promotions at once on any of your photo and video posts, reaching a whole different audience than any of your Facebook promotions.
5. Free analytic tools
Instagram business tools allow you to track your insights. You can easily see impression and engagement data, allowing you to further understand how users are interacting with your content. Knowing what works and what doesn’t can help your business create more tailored content, leading to more successful marketing techniques!
6. Make money directly from Instagram
If you are an online store, you can now add tags to the products in your photos. You can also include links that include the ability to “shop now” leading the user to your online store, making it even easier to attract sales!
Instagram is essential in helping your business with online branding. By ignoring this platform, you are only ignoring millions of potential customers! The more consistently you post, the more engagement and success you will see (we suggest at least 2 posts a week). Noticestry’s social media services include Instagram, so we can help boost your company to the most popular social platform while giving you the time to concentrate on your business. Contact us today to incorporate Instagram into your marketing strategy!